Public relations

PR Plus believes in harnessing the full power of PR and exceeding client expectations. We’re at the forefront of PR expertise and maintain public personas through various marketing strategies. We’re committed to establishing and growing brand reputation to take our clients to the next level.

Restaurant PR

The success of a restaurant is dependent on the attention it garners from the public. Our core competency is raising brand awareness, so restaurant owners can focus on running their business. Spice up your recipes with a pinch of PR to raise to the top of the Las Vegas restaurant industry.

Special events

Special events require months of planning and strategizing. We take care of every detail from coordinating the guest lists to hiring performers. We organize every detail to ensure the success of your next special event.

Welcome to PR Plus

In the more than 25 years PR Plus has been based in Las Vegas, the public relations agency has been known for successful public relations campaigns, some of the most creative ideas in PR and marketing, and really making the most of the “plus” in PR Plus! From traditional PR methods to overseeing each aspect of a special event, our accomplished team always puts its clients first by ensuring that the goals are met with personal attention.

PR Plus came to life in 1991 when founder Laura Herlovich opened the first public relations firm in Las Vegas without an advertising base. PR Plus recently celebrated more than 27 years of success and the team is thankful to make such an impact locally, regionally, and nationally for their clients while remaining true to being a boutique agency.

In 2006, former employee Alissa Kelly returned to PR Plus as a partner and 2018 finds her at the helm of PR Plus. Using her experience in corporate marketing and in-house public relations, Kelly brought a different and fresh business angle to PR Plus and in the past 12 years has taken the PR agency to new heights.

While maintaining the boutique feeling of PR Plus, Alissa works hand and hand with her team of full-time publicists and support staff to bring the passion to each and every client and ensure that the day-to-day activities are handled with care and creativity, and that each client’s story is told with that same passion that sets PR Plus apart. The agency continuously keeps an impressive client list of the most successful businesses and entertainers both locally and nationally.

Specializing in entertainment, dining, small businesses, hospitality, and high visibility clients, PR Plus also handles special events, community outreach, gaming and other related fields.

With a history of multiple industry awards and recognition, PR Plus uses its “rock ‘n roll” philosophies to ensure creative client campaigns, an enthusiastic team, and a professional, positive relationship with the media.


“With PR Plus I feel like they are a part of our team – an extension of our Terry Fator family. There are a lot of factors when coordinating an interview – from communication with Terry and his assistant, to helping to organize production if needed, communicating with the hotel team to be sure everyone is on the same page, and countless other factors. PR Plus handles it with ease!”

– Dan Hippler, Director of Marketing, Terry Fator Companies

“I have worked with Alissa and her team at PR Plus for many years in different times during my career. I choose to work with their team for many reasons, including their availability and their ability to coordinate coverage in an organized manner. If I have a question or need guidance, their team is easily accessible and quick to respond – I appreciate that since our time is valuable and we work at such a quick pace.”

– Dennis LaFontaine, Director of Marketing, Topgolf Las Vegas

We have been working with PR Plus for over a year now, and they have had such a positive impact on our company. They have given us opportunities that have helped us tell our story, both locally and nationally, in ways that we wouldn’t have been able to do before. We personally work with Michelle and she always goes above and beyond for us. It’s apparent that everyone at PR Plus is a family, and anyone is willing to help when the need arises. PR Plus provides us with more than just a standard service; they provide guidance and ease in all aspects of the business.

-Paul Hymas, President, Nacho Daddy