Hillary Smoot

With over 25 years of experience, Hillary Smoot is a PR veteran. She’s built her incredible career implementing proficient public relations, marketing, and branding strategies—all via high yielding campaigns, multiplying revenue streams, and delivering optimal media coverage. Hillary has since helped PR Plus pave the way for Las Vegas PR.

Hillary Smoot, Senior Account Executive

Hillary Smoot first cut her PR teeth with an internship at Elektra Records, whilst studying for her Communication degree at California State University Northridge. While studying, she also got a job at Scoop Marketing, which was at the time a joint venture with Ticketmaster Corp. Working at Scoop Marketing, she did tour press for the Eagles’ “Hell Freezes Over” reunion tour, as well as many other entertainers.

The move to Vegas

Smoot moved from Los Angeles to Las Vegas and continued her public relations journey here in Sin City. Once here, she landed a management position with Planet Hollywood for their Official All Star Cafe—where she implemented countless athlete and celebrity-centric events, and thus became heavily involved in community relations.

Smoot was then taken in by the Tropicana Resort & Casino, where she was involved in a rebranding of the property. That included executing a 40th anniversary celebration of the iconic Folies Bergere, complete with showgirls from each of the 40 years of the show that became an E! Entertainment TV special.

After moving on to Luxor Las Vegas, she executed innovative PR opportunities—including the famous Luxor Light and debuting NSYNC’s IMAX “Bigger Than Live” film with the band.

Las Vegas Gladiators and Wranglers

The Las Vegas Gladiators were a new team to the Arena Football League at the time Hillary Smoot joined their team. The PR team, that is. She worked as their Promotions and Community Relations Director, thanks to her strong network. She arranged the community and media opportunities for the players.

After a year of working with the Gladiators, a new team came to town: an ECHL hockey team, Las Vegas Wranglers. She moved on to help their campaign with the same success as the last.

Moving Around

Smoot decided to move back to her previous home of Los Angeles, where she furthered her PR career. She took on the task of running her own boutique agency, but she was eventually lured back to Las Vegas in 2008. It was here in Las Vegas where she continued to work on entertainment and hospitality-related accounts.

In 2012, she finally joined the PR Plus team, where she worked with plenty of entertainment clients:

  • Pawn Stars
  • Boyz II Men
  • Feld Entertainment’s Disney on Ice
  • Supercross
  • Arenacross
  • Marvel Universe LIVE!
  • Monster Jam

Plus many more.

On top of being a part of Las Vegas’ entertainment PR, Hillary Smoot is also involved in restaurant PR, taking on the campaigns of several restaurants.

Her Personal Life

Hillary Smoot spends most of her time with her client’s PR campaigns, but when she’s not working, she’s doing a number of other things. From working out, practicing and teaching yoga, reading, cooking and spending time with her pets, friends, and family.