There’s PR: garnering a public reputation and community relationship through branding, voice, and events. But restaurant marketing is its own animal entirely. A lot went into building up your favorite restaurants. The truth is, marketing for restaurants isn’t dedicated to just good food alone—it takes time and effort.
Here’s PR for restaurants, the PR Plus way!
10 Filling Restaurant Marketing Tips
1. Be timely and take advantage of occasions
Being timely means being quick. If anything happens in the world of holidays or events, you should try to be the first to celebrate in your industry. This means you should also take advantage of your own anniversary and specialty dates specific to your cuisine.
2. Communicate new menus
Every time your menu gets an update, you must let your customers know about it. Yes, the instant it happens. Think of it like promoting any new items that may come up. “Try our new…” You get the idea. A simple change like that is a good reason to engage with your diners.
3. Take (good) food pictures
This is a good job for foodies. Because it’s the simple task of taking pictures of your food. Not only that, but make sure you have plenty of photos of the space inside in the restaurant as well. You should encourage your customers to take pictures, post them to social media, and tag your restaurant. Great word-of-mouth!
4. Proofread menus
This might sound like a no-brainer, but a menu with errors will garner the wrong sort of attention. Plus, a mistake on your menu can actually be worse than you think. For example, you really wouldn’t want a mistake on the pricing…
5. Take full advantage of social media
Social media is a marketing gold mine. It’s designed so that users of Facebook, Instagram, Yelp, and other online outlets can support your businessby visiting, liking, and checking in. You can push this presence even further by encouraging your customers to ‘like’ and review you, as well as read and share your content.
6. Invite the media
A “Grand opening” sort of event is a good way to bring media attention to your establishment. You definitely want the media to pop in for a bit to experience what you’re bringing that’s new to the market. If someone writes a review of your restaurant, that’s awesome… if someone does a news report about the line going around the corner, even better.
7. Have a Google My Business account
If you aren’t already familiar with Google for business, check that out. It’s not just useful, it’s almost vital to the establishment and growth of your business. You’ll be able to list all the information about your restaurant on Google, so that it’s the first thing people see when they search for you.
8. Start a blog
Having a blog is a great way to share your voice with the world. Anyone who goes to your website will be able to access that blog for the latest news about your restaurant – you can even share recipes and behind-the-scenes tips. It’s a great way to engage with your customers!
9. Be open to promotions
Promotions go a long way. Not many people will pass up a chance on a special offer, especially when food is involved! By offering your customers a great deal or secret menu item. , we can almost guarantee that your business will increase that day…if you’re customers know about it!
10. Use advertising to support your marketing pushes
Restaurants are probably one of the greatest candidates for advertising. With mobile advertising, it’s been predicted that half of all paid clicks will come from mobile devices, this year. People use their phones to find restaurants nearby when they’re on the go. That’s when your ads pop up and they find themselves enjoying your fine restaurant. Radio is great for promoting with live remotes, and television can expand your audience and give potential customers a great visual. A good mix can get that line we mentioned earlier around that imaginary corner!