Public relations is all about building relationships. You probably already knew that, but there are some relationships you can build that do more work for you than others. That’s where influencer marketing comes in, and it just might be your PR secret weapon.
Let’s learn more about it.
What Is Influencer Marketing?
Let’s say there’s a big name social media persona and they have a lot of influence over a certain market. You view this market as your ideal target audience. If only you could be in the position of this big name social influencer, you could bring more attention to your brand.
Influencer marketing taps into that. By working alongside the influencer, they, in turn, help attract the audience you wish to… influence.
In order to become a market influencer, you must build a special relationship with those influencers, just as you would with traditional media. Regardless of the influencer’s size of audience, your reach in consumers would automatically expand by partnering up with them.
But how would you build that relationship with the influencer?
How it’s done
The first thing you have to do is identify the topics or concepts that really speak to the target audience. Then, look at the context—determine which influencers really fit your brand the best and then look for the content quality.
Then, contact them through email or social media—and when you contact them, relate to them the best you can and be open about the partnership you are looking to establish. These relationships have the chance to become very mutually beneficial and helpful to not only your company and the influencers but those potential customers.
Keep the relationship strong throughout while you measure all the earned media you each garnered from this partnership. Whatever could be strong (in terms of content, communication, etc.), discuss it and keep going.
Just like with any kind of marketing, it may take time for your reputation to really build—but influencer marketing is one of the quickest ways to do so.
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