Have you ever heard of people telling you, “You are your brand”? Little do we know, we are marketing ourselves every day by merely being ourselves and interacting with others. Walking around with a branded shirt gets people’s attention to either purchase the t-shirt or to the message that is being sent through the shirt to raise awareness and find out more about it. Your personal brand awareness is essential when you are starting in the entertainment industry. You are your own walking billboard and your best advertising platform, so what you are putting out to the world should always be on par with your brand.
3 Things to Remember for Brand Awareness
If you are interested in being in the entertainment industry, your PR team will work with you to make sure your and their efforts are in line with your brand be it from an event appearance to a print interview. They will consult with you to choose the right opportunities that are consistent with your public persona.
Who are you?
How to develop a personal brand starts with a 30-second elevator pitch. Think of your elevator pitch like your brand tagline—a way to get your message across in a clear and succinct way of who you are and what you do and what makes you unique. You need have the ability to share who you are with someone with enthusiasm and without having to give them your whole life story.
Your tagline helps keep both your social media and brand in sync. While elevator pitches are often involved with sales, a brand tagline is more about your brand as a whole and not necessarily selling anything.
Actions over sales
We are always selling something, but there are times where you don’t need to make a deal. When it comes to brand awareness, it is more than just selling yourself to someone; instead, it is more about what you are going to do. Actions are more effective than sales in the entertainment industry; it is more about your talent than how many tickets you can sell.
The work you put towards your personal brand is what will lead to your sales. Adding a touch of yourself to everything you do helps people relate to you more and might help you sell without a hard sales pitch.
Live by your brand
How to have brand awareness is when you are living by your values and goals for yourself no matter what industry. Your label of some form is what motivates you and tells people what you are all about, so it is essential for you to continually keep your brand in mind wherever you go, with whoever you talk and in whatever you do. You are living for your brand now, so make it a big part of your life.
Bring Awareness to Your Brand with PR Plus
Our entertainment PR service offers brand awareness and other assistance to get your name known in the Las Vegas entertainment industry. We are the place to be for entertainers, so we will help you stand out from the rest. Contact us for a consultation today!