It’s 5:30 PM on a Friday. Your restaurant staff is preparing for the dinner rush. The tables are set, silverware is polished, and the soup is hot. As 6 PM rolls around, you notice that not even half of your restaurant is filled. In your head, you wonder what else you can do to get more customers. The chalkboard sign out front isn’t doing the job, and the flyers you mailed aren’t translating. Take into consideration these PR for restaurant tips to fill your tables week after week.
3 Restaurant Promotion Ideas
If you are struggling to come up with promotional ideas on your own you can always go to your local restaurant PR agency for some helpful tips and tricks.
1. Use Big Events Nearby to Your Advantage
Here in Las Vegas, significant events are happening around every corner (especially on the strip). Everything from festivals to sporting events, shows and concerts can bring in a big crowd of both locals and tourists alike. Leveraging these event-specific crowds can help create more business and awareness. All of Las Vegas has embraced its NHL team, the Vegas Golden Knights, so you could consider offering a discount to people who have tickets to the Golden Knights game that day.
2. Loyalty Programs
Loyalty programs are a great tool for restaurant promotions that many thriving restaurants use today. A simple email rewards program can attract hungry people on a budget. Simple things from punch cards where every 10th meal purchased is free is a great way to entice repeat customers. Offering a discount to people who frequently consume your products is a relatively cheap way to boost growth, reputation, and sales simultaneously. Just remember one thing: keep it simple. Most people are hesitant to sign up for these programs due to the hassle that comes with actually signing up.
3. Challenge the Customers
Nothing gets people riled up more than a food eating challenge. While there are quite a few spots in Las Vegas that offer this type of promotion, it’s an ever-present allure for those that like a challenge and those who like to talk about them. Although it can be a bit hard to watch (or digest), it sure can draw a crowd, both in person and on social media. Whether it’s an outrageously large meal to an insanely spicy challenge, the offers are varied and the challenge is on. The word-of-mouth from a promotion like this can spread rapidly. Win or lose, people love a challenge.