Making your business stand out from the crowd can be really difficult. When there are already so many other restaurants taking up the space that you want to fill, your task becomes more difficult than you’d imagined. However, there are plenty of things you can do to get ahead of the competition and start appealing to customers in new and exciting ways. Here are some of the things you should do.
Tips for Making Your Restaurant Stand out
Do Something New and Bold With Your Signage
If your sign is old, dusty, and generally uninspiring, do something new and interesting with it. There are plenty of ways to do this, but it should start talking to a graphic designer for what will work best with your brand. Work with someone who understands the modern need for strong graphics to appeal to the right target markets. Do something bold, and don’t be afraid to take risks.
Use an App to Start a Loyalty Program
When you want people to start flocking to your restaurant, you have to be willing to give something back in return. One way to do this involves starting up a loyalty program. This is great because it will give customers an extra incentive to head to your restaurant and return often. They’ll get discounts and other bonuses for being a loyal customer, so it works out for everyone.
Set Up Your Google My Business Listing
Every restaurant these days needs to have a complete, striking and accurate Google listing. When people search for a restaurant near them, they’ll usually do so via Google. If you have an account on Google My Business, people will be able to find out about your restaurant and its whereabouts very quickly, making them more likely to visit you.
Get on Instagram and Take Great #Foodie Photos
Instagram is where it’s at in terms of foodie photos nowadays. People love taking photos of their food and checking out what other people are eating. Your business needs to get in on this by taking photos of the fantastic food you prepare and posting top-quality photos of it to Instagram. You can quickly grow an audience of people who want to try what you cook if your photos look great.
Reach Out to Local Media and influencers
Local media and influencers have a lot of power when it comes to getting your name out there. Third-party endorsements from trusted sources wield a lot more influence than you telling people why they should check you out. Restaurant PR that results in a positive article or write-up from a blogger can really help to create that needed buzz and help your business by exposing it to a new audience.
Make Sure You Have an Online Menu
Finally, you should make sure that you have an online menu in place. You may struggle to find success if people can’t see what you’re offering. Most people don’t want to wait until they’re inside your restaurant before they can see what you’re serving up, so make this simple change to your website today.
Consult a Local PR Agency
At PR Plus, we’re here for you and all your restaurant PR needs. We can guide you through starting, opening, and maintaining a restaurant in Las Vegas. Contact us today to learn how to best stand out amongst the competition and grow your business.