how to promote

How to Promote: A Guide to Promotions

Promotions are just one aspect of public relations—an important aspect though, no doubt. Promotions can actually carry your PR campaign a long way if you’re doing it correctly. Typically, products don’t really change much with a company. That’s probably the case with your company. So how do you keep things interesting? How do you continue…

influence marketing

What is Influencer Marketing?

Public relations is all about building relationships. You probably already knew that, but there are some relationships you can build that do more work for you than others. That’s where influencer marketing comes in, and it just might be your PR secret weapon. Let’s learn more about it. What Is Influencer Marketing? Let’s say there’s…

restaurant marketing

10 Delicious Tips for Marketing a Restaurant

There’s PR: garnering a public reputation and community relationship through branding, voice, and events. But restaurant marketing is its own animal entirely. A lot went into building up your favorite restaurants. The truth is, marketing for restaurants isn’t dedicated to just good food alone—it takes time and effort. Here’s PR for restaurants, the PR Plus…

writing press releases

Writing a Fun, Informative Press Release

Writing press releases is an ancient art, the pinnacle of traditional marketing, but it’s not going anywhere anytime soon. In fact, public relations professionals are finding new and interesting ways to write press releases, making them more engaging, fun, and informative. Here’s how to write a press release that will truly engage your audience. Writing…