A PR firm deals with a variety of mediums, from digital to print. In these new and traditional marketing techniques, a press release is a constant, a tool used by every public relations and marketing firm to speak directly to an audience. But, what is a press release and how do you write one?
What Is a Press Release?
A press release, or news release, is traditionally any written or recorded spoken statement meant to be a call-to-action or official announcement. Say you’re writing about a new product—the focus would be to inform the audience about the new product or service in a news release format. The same goes for a new promotion or special event. It’s just a way of getting the news out there.
When finished, the press release is sent to a professional news outlet or some other media source for distribution.
A press release answers the essential questions: who, what, why, and where. The purpose is generally action-oriented and should contain plenty of information as to not leave the audience in the dark. This can be accomplished in a page of writing—typically, no more than two pages.