Special event planning may seem like a walk in the park. They just seem to pop up effortlessly and then pack up and go. But organizing special events isn’t as easy as it looks. Why? The details. Every single detail must be well thought out and executed. That can take a lot of time, sweat,…
Writing press releases is an ancient art, the pinnacle of traditional marketing, but it’s not going anywhere anytime soon. In fact, public relations professionals are finding new and interesting ways to write press releases, making them more engaging, fun, and informative. Here’s how to write a press release that will truly engage your audience. Writing…
When someone stands up and gives a speech at a press conference, they are often reading the words written by a publicist or PR firm. Those words are important. Every single one of them is chosen carefully, and every idea they collectively create is thorough and purposeful. How does one go about writing good speeches?…