Marketing is often outsourced due to its complex and multifaceted nature composed of different audiences, brand imagery, messaging, and channels. Outsourcing public relation services is a daunting task because you’re inherently trusting the essence of your brand to a different company. Hiring a PR company is difficult because there are many PR agencies and the…
Writing is a useful tool for just about any industry. It is a way of communicating with a massive audience, and sometimes it’s easier than, say, giving a speech. PR is no different—in fact, we use writing in a few different formats. Two of those examples are copywriting and content writing, which people often get…
Promotions are just one aspect of public relations—an important aspect though, no doubt. Promotions can actually carry your PR campaign a long way if you’re doing it correctly. Typically, products don’t really change much with a company. That’s probably the case with your company. So how do you keep things interesting? How do you continue…
