Marketing is often outsourced due to its complex and multifaceted nature composed of different audiences, brand imagery, messaging, and channels. Outsourcing public relation services is a daunting task because you’re inherently trusting the essence of your brand to a different company. Hiring a PR company is difficult because there are many PR agencies and the base principles of the campaign are the same.
Follow this guide before you hire a PR agency:
Things to Look for When Hiring a PR Company
Seek transparency and expertise
One of the most important things to consider before hiring a PR company is their transparency and expertise. It’s important for the PR firm you hire to have the ability to work within your budget parameter, while still delivering results. You want to find a public relations company that won’t lose you in the shuffle of their current clients and understand your budget and the scope of work related to your budget.
The first questions to ask a PR firm should revolve around your goals and if they can be attained within your budget. Once you know they can work with your budget, seek a proposal of what they are offering, including examples of past clients that are similar to your brand. The hours and resources they expend are irrelevant if they’re unable to fulfill your needs.
Study employee retention rates
Skilled workers are a valuable asset, because of the knowledge and experience they’ve mastered with time. Agencies that retain their talented employees tend to deliver consistent and everlasting results. According to Forbes, companies that build trust and retain their employees deliver top performance.
It’s not beneficial to hire a PR agency if the employees delivering the best work are no longer working with the company or you pitch an owner of the company, but are turned over to a coordinator when paying a higher rate for certain expertise.
Hire a PR company with a company culture similar to yours
Most PR agencies are similar and the base principles of the campaign are the same, but the key differentiator is company culture. Don’t think of PR companies as outsourced services, but as an extension of your in-house marketing team. You will be talking to them all the time and you have to ensure their principles and standards match those set by your company.
Your public relations campaigns will be more successful if your PR company relates your branding and voice to their own. Think of the PR company you are hiring as another member of your team.
Hiring a PR Company in Las Vegas
PR Plus is a Las Vegas public relations company with nearly 30 years of experience, and our expertise extends beyond entertainment and hospitality. We’ll work within the parameters of your budget to help your business succeed. Learn more about us and our company culture if you’re looking to hire not just a good PR agency, but the best in Las Vegas.
