Public relations is essential to any business, as it is exposing what you have worked hard to build to the people you want to see it, but there are so many PR myths out there holding you back from exposing your work the right way. Believing in the not-so-true PR information you hear from others could downgrade the awareness of your own business and keep you away from customers you want. Don’t get spun into this web of public relations “facts” and learn what to do to get your business the right type of attention.
Debunked PR Myths You Shouldn’t Ignore
People believe too many myths and cause them to think differently about a specific topic. It isn’t any different when it comes to public relations facts or fictions. Continuing to follow these PR myths to a fault could clash with your intended exposure.
Myth: All press is good press
Do you know the intended audience of the media you just got for your business? Did you just make a press release just to make one? Depending on your type of business, you want your press to hit your target audience, or else you’re announcing your work to an empty room.
For example, a business selling candy phone charms might get press in a serious accountant magazine but is it hitting its target customers? You might get several, but if the candy phone charm business got exposure in a teeny bop magazine or access to significant influencers in their market, they are more likely to triple their sales. It’s all about getting the right press to grab the attention of your intended audience.
Myth: Your product is newsworthy on its own
If you target the story of your product to the sole purpose of it, but how is this beneficial for your services or business? You might have to look past your product to create a stronger narrative for it. Sticking solely to the idea of “This is my product” and not looking at a bigger picture might not make your audience relate more to your business.
If a gym were to sell the idea of “Come to our place to burn a certain amount of calories,” their narrative would feel very focused on a specific topic, and they lose opportunities to entice people who are not looking to burn calories. But if they switch their narrative to a more broad idea, like “Come get healthy,” it could encompass a broader audience and get more people to the gym.
Myth: Just because you’re on the cover of a magazine doesn’t mean they will be banging on your door
Getting to be the face of a magazine is a significant accomplishment, but don’t expect the world to come after it gets published. You still have to work to keep your relevance and use the magazine as a platform for your branding.
If a magazine only circulates to a certain number of people, is it going to get you the exposure you expected? Getting published in print is great to solidify your brand and help your audience understand your brand more in-depth. Just keep in mind your business still needs to get exposure and not to rely on only your magazine exposure.
PR Plus: Your Personal Mythbusters
Our PR firm is ready to help you tackle all those phony myths by providing reliable PR services to help elevate your business to the audience it needs. Contact us today to see how we can help your business with our Las Vegas public relations services!
