It’s clear that social media is everywhere. Every audience from teenagers to grandparents use social media today. Promoting a show on social media is the perfect way to create a buzz about your upcoming event! Platforms like Twitter, Facebook, and LinkedIn are excellent promotional tools for the entertainment industry. If you’re unsure on how you or your event planner can harness the power of social media, take a look at these creative ways to promote an event.
Social Media: Today’s Best Promotional Tool
Create a Hashtag
Promoting a show on social media became easier when hashtags were created! A unique and specialized hashtag for your event can easily enhance the social buzz. By simply making a hashtag, it can create more awareness, participation, and people in attendance. Hashtags translate over multiple platforms of social media as well! This may seem like a simple task but beware of how your hashtag is displayed. You don’t want your message lost in translation. Consider capitalizing the first letter of each word for better readability.
After creating your optimized hashtag, use it! Promote it on all forms of social media as well as your website, live-streams, dedicated emails, mobile app, products, and television ads! The hashtag is a fantastic way for your attendees to engage with the event in person and online. This creates a gateway for friends and family of attendees to explore as well. You’ll have the ability to watch what is trending at your event in real-time, making it easy to get relevant feedback in the process.
Time is Money
It is never too early to have your event in the minds of your audience. This will create momentum in your strategy and most likely reach a larger crowd. The goal would be to saturate the social “mediasphere” with the right words to promote an event at the right time. An optimal time to begin promoting would be anywhere around two and three months in advance. You don’t want to be late to the party when promoting a show on social media.
Audience Engagement
Not sure how to promote an event successfully? Two words, audience engagement. If you ever want to start a conversation about your event, social media is the ideal channel. Reaching out to the attendees is a great way to get them excited about the upcoming event. Strive to stay relevant by sharing content that will initiate a buzz. This means you should release engaging content on social media posts and social advertisements. Consider taking time to physically reach out to users who are interested in your event as well. Something so little as replying to comments can make a huge difference. If you use social media correctly, it can turn your attendees into your biggest promoters. Encourage them to leverage their social media networks to help spread the word!
PR Plus: Promotion Done Precisely
Here at PR Plus, Our team specializes in creating some of Vegas’s top entertainment PR campaigns. If your shows or events need help gaining exposure in Sin City, contact us today for a free consultation!
