Attracting a large audience to your show can be hard work. There’s a ton of planning, preparing and promoting that must be executed in order to have a good-sized crowd. Whether you’re a venue owner or an entertainer, here are some useful tips to promote a concert and sell more tickets!
Tips to Promote a Concert
Concert Promotion Ideas for Venue Owners
As a venue owner, it’s your responsibility to ensure a successful turnout. Having a strong concert promotion business plan should be your number one priority. The success of an event can increase the likelihood of returning artists as well as attract new ones. Here are a few tips on how to effectively promote your upcoming events.
Scheduling Strategically
The first task you must take on as a thriving venue owner is strategically scheduling events. When planning out an event schedule, consider any competing events that may be taking place nearby. Big named events are usually scheduled out far in advance, so you’ll have a clear warning of any potential threats to your event’s success.
Press Releases
The power of a press release is substantial today. Be sure to send out press releases to local media outlets well in advance of your concert. This is a great and reliable way to gain exposure.
Venue Website
Your venue’s website should have a balance between fun and professional. Your site should also be easy to navigate while including a calendar function so its easy for visitors to find out what events are scheduled and purchase tickets.
In addition to your calendar, include descriptions about performers and links to their websites, YouTube channels, and Facebook pages. This is a great way to get visitors to learn more about an artist and gain more interest in them.
Email Marketing
It’s essential to stay in touch with your fans, and emails are a great way to do so. Your website is an easy way to collect the emails of guests and subscribers. Sending a weekly newsletter that contains information about upcoming concerts is a great promotional tool.
Tips to Promote a Concert for Entertainers
Today, comedians, musicians, and other talented artists must be proactive about promoting live music events and shows. Venue owners will publicize the events, but the bulk of the promotion lies in the hands of the artist themselves and their Public Relations Firm.
Social Media Marketing
Use social media platforms like Twitter and Facebook to help promote your upcoming concerts and appearances. The key here is to remind social media followers about upcoming shows as much as possible.
Social media is a fun and engaging way to spread the word about your events and maintain a relationship with your followers. This is a great tool to create a loyal fan base. It’s crucial that you stay active on your account. Fans love seeing behind the scenes videos, action photos, and shout outs!
PR Plus: The Entertainment PR pros!
The easiest way to promote your concert is to work with the pros. Here at PR Plus, our skilled entertainment PR team has the knowledge and experience needed to promote any show successfully. For more information on how we can help, contact us today!
