It’s clear that if a content piece or event promotion is lacking an attention-grabbing headline, it doesn’t stand a chance in this media-driven world. You may have just spent hours of brain power constructing a piece of writing, and you don’t want it to go to waste.
You wouldn’t want to write a wonder, meaningful, and compelling book and then give it a horrible name, would you? Potential viewers won’t click to read any piece of content if the title doesn’t pique their interest. If you have great content, but struggle with titling it, here are three tips on how to write a headline that will grab a reader’s attention.
Grab the Attention of Your Readers with Catchy Headlines
It happens too often where writers will neglect spending time on headline writing. Most people aren’t even sure how to write a headline, let alone a catchy one. A headline is usually seen as the cherry on top, but in reality, the headline is the entire sundae!
1. Use Simple but Strong Language
The first thing to know on how to write a good headline is to make it attractive. The click-worthiness of your content is entirely dictated by the language you choose in your headline. Using uninspiring, bland, hard to pronounce, or unknown words easily turns readers off. Think about the blog topics that you read. You most likely choose blogs with titles that are easy to read, are short and to the point.
For your next piece of writing, try sticking with language that is simple, yet powerful. For example, consider turning your title into a call-to-action. If you’ve already created a title, consider replacing ordinary words with powerful ones that grab the reader’s attention in an instant and will make them want to keep on reading.
2. Use Keywords with High Search Value
There isn’t much use in running an ad or creating a video if people aren’t interested in the topic. If you are drafting content with online search in mind, make sure that each headline you write targets a specific keyword with significant search volume. Work smarter not harder. Doing your research on what keywords are popular ensures that your headline is optimized to drive targeted traffic through to your writing.
There are many tools that you can use for finding relevant keywords. Not only can you find them at the bottom of a Google page when you search for something, but there are websites and software like SEMrush, who specifically find the best keywords for a specific topic. It’s as easy as typing in potential keywords and choosing the highest search volume words.
3. Include a Number in Your Headline
Although this tip may seem a bit obnoxiously obvious, it shouldn’t go unnoted. If you’re wondering how to write a headline that will immediately catch a reader’s attention, including numbers is one of the easiest choices.
People are inherently attracted to lists and numbers because writing like this is easier to digest. Following steps and having each one numbered and in order are perfect for readers who are looking to accomplish something that they do not know how to. As humans, we enjoy predictability and hate uncertainty. Studies show that headlines with numbers consistently outperform headlines without them. Numbers don’t lie!
Creating Newsworthy Material is Challenging. We Can Help!
Still not sure how to make a headline attractive? That’s okay, PR Plus is one of Las Vegas’s premier PR firms. We specialize in grabbing the attention of audiences in many different aspects of media. If you’re looking to increase your visibility, our entertainment PR team will assist you in making your goals comes true. Contact us today for more information on how our services can help you!
