What’s the worst thing that can happen when you host an event? Hardly anyone turns up. After all the money you spent planning everything, you need to ensure that there will be plenty of attendees, and that your event will get lots of good coverage.
To do this, you need to start thinking about how to promote an event successfully. In this blog post, we’ll give you a few powerful event promotion tactics while simultaneously increasing PR and brand awareness.
Best Practices for Event Promotion
Take to social media
In this day and age, social media is a powerful marketing tool for event planners. It’s one of the easiest ways to reach your target audience all in one go. Facebook is perfect for this as you can literally create your event and promote it to your followers. Instagram is also great for reaching a wide audience, but one thing you might want to consider is paid ads. With paid ads on social media, you can directly promote adverts for your event to the demographics of your choice. This helps to get the word out there about the event and increases the exposure it receives.
Work with sponsors
Generally speaking, every event needs at least one sponsor. Here, you can work with other brands and businesses to spread the word about your event. As far as event promotion strategies go, this is one of the oldest in the book. Other companies will tell their customers and audience about your event, and you display their logo leading up to and throughout the event. It gives them some promotion during the event while giving you promotion beforehand; perfect.
Hire some influencers
A few years ago, this wasn’t even considered a tactic at all. Nowadays, one of the most creative ways to promote an event is by hiring an influencer. For those that are unaware, an influencer is someone that has a large online following. Your aim is to sign them up to the event and then use their influence to promote it to their audience of dedicated followers that are in line with your event and brand. This is done all the time in the events business, and it’s particularly popular with entertainment events. Companies hire YouTube or social media celebs to appear at the event and do meet and greets, leading to more promotion from the influencer of choice while also enticing others to come out because of that influencer.
Use the media for event promotion
As well as using social media, you should also use traditional media. Try and get on radio shows or TV networks to talk about your event. Listing for your event in local papers and magazines is another great way to get the word out. Even the simple act of inviting the press to your event will increase your exposure, especially afterwards as they can produce articles and stories about it that will improve your PR.
Let PR Plus handle the heavy lifting
Event promotion is all about increasing your brand awareness. The more people that know about your event, the better. PR Plus knows how to handle event promotions from start to finish and will take your PR events to the next level with their special event services. Contact us for more information and let us do the heavy lifting.