Copywriting vs Content Writing

Copywriting vs. Content Writing

Writing is a useful tool for just about any industry. It is a way of communicating with a massive audience, and sometimes it’s easier than, say, giving a speech. PR is no different—in fact, we use writing in a few different formats. Two of those examples are copywriting and content writing, which people often get…

how to promote

How to Promote: A Guide to Promotions

Promotions are just one aspect of public relations—an important aspect though, no doubt. Promotions can actually carry your PR campaign a long way if you’re doing it correctly. Typically, products don’t really change much with a company. That’s probably the case with your company. So how do you keep things interesting? How do you continue…

good public relations tactics

The Public Relations “Do”s

It’s important to know exactly what not to do, as well as what to do when it comes to public relations. A bad PR moment is something that can really damage you or your client’s reputation, so it’s important to be careful and be respectful, at the very least. The rules of PR may get…