A picture is worth a thousand words, but getting the one picture requires good coordination and the right equipment. Coordinating shoots the right way leads to more efficiency in your work and makes the shoot not drag on for days. Tips for coordinating shoots helps you build a great and smooth photo shoot and avoid…
Public announcements are the cornerstone of public relations and a great way to create buzz about new developments in your organization. Every public announcement is a media announcement in the 21st century thanks to the connective power of the Internet. The access to different media outlets is stronger and more accessible than ever. How to…
The world of public relations is here to stay as it continues to evolve in the digital age. As long as earned media continues to earn attention and coverage for businesses, PR isn’t going anywhere. PR for business is an essential component in retaining a positive brand image. Here are our top three PR tips…
Marketing is often outsourced due to its complex and multifaceted nature composed of different audiences, brand imagery, messaging, and channels. Outsourcing public relation services is a daunting task because you’re inherently trusting the essence of your brand to a different company. Hiring a PR company is difficult because there are many PR agencies and the…
Writing is a useful tool for just about any industry. It is a way of communicating with a massive audience, and sometimes it’s easier than, say, giving a speech. PR is no different—in fact, we use writing in a few different formats. Two of those examples are copywriting and content writing, which people often get…
Promotions are just one aspect of public relations—an important aspect though, no doubt. Promotions can actually carry your PR campaign a long way if you’re doing it correctly. Typically, products don’t really change much with a company. That’s probably the case with your company. So how do you keep things interesting? How do you continue…
It’s important to know exactly what not to do, as well as what to do when it comes to public relations. A bad PR moment is something that can really damage you or your client’s reputation, so it’s important to be careful and be respectful, at the very least. The rules of PR may get…
