When up-and-coming business owner, Kelsey Witherow opened her second storefront and first out-of-market dessert bar Doughp on the famed Las Vegas Strip, PR Plus was brought on board to oversee local, regional and national public relations for the brand, as well as social media influencer outreach.
Our Approach
New to the market, Doughp’s concept and the story had to be told from the ground up. PR Plus started the initial outreach doing holiday charitable appearances, cookie dough deliveries and holiday gift giving as the initial outreach, followed by the grand opening information once it became available. By this time, a variety of media, influencers, and tastemakers were already familiar with the brand and looking forward to its arrival on The Strip.
For the opening, PR Plus utilized social media influencers to build the buzz during the soft opening phase leading into a media and VIP party featuring the celebrity and charitable partners. Through the opening initiative, PR Plus was positing Doughp as one of the most anticipated openings of 2019, as well as a fun and unique dessert bar. We secured numerous broadcast appearances for Doughp on KLUC-FM, KSNE-FM, Wake Up with the CW, KLAS-TV’s Las Vegas Now, KTNV’s Vegas Morning Blend, and podcasts, in addition to print placements in such publications like Las Vegas Weekly and VEGAS Magazine to name a few.
Since opening, we have continued to secure high profile local and regional media for Doughp in Las Vegas and San Francisco surrounding the brand’s appearance on “Shark Tank.” PR Plus also assisted with community relations and strategic partnerships demonstrated in the company’s Las Vegas Doughp4Hope campaign, successfully introducing the celebrity partner and charitable partner to Doughp and conceiving “Chipp-tastic,” a charitable cookie dough flavor partnering Doughp, Chippendales and the National Foundation for Suicide Prevention Southern Nevada Chapter.
Top Broadcast Clips
Wake Up with the CW – 3/12/19
Kelsey Witherow in-studio segment talking about the grand opening
KTNV Weekend News – 3/16/19
Kelsey Witherow in-studio segment talking about the grand opening
Las Vegas Now – 3/18/19
Kelsey Witherow and Chippendales in studio talking about Chipp-tastic!
KSNV Noon News – 4/16/19
Kelsey Witherow in-studio segment talking about new location
