Each year, the public relations industry continues to evolve. Don’t fall into the trap of poor PR performance, disconnecting messages, or an unclear brand. We can help you keep up with the changing landscape by studying the trends and developing a proper strategy. Get to know the public relations industry with this overview of PR for beginners. Then, connect with us to transform your business and grow your reach!
Important Public Relations Do’s for Every Campaign
Hire an agency
You’re an expert in your skill and about your product. But don’t assume you can do all the promotion for it on your own. Let a PR firm save your day! When you partner with an excellent and reputable PR agency, we’ll hear your message and help you develop a game plan.
Tell us about your business decisions and any upcoming changes, like hours, services, menu changes, etc. Utilize your agency as a springboard for ideas and marketing tactics.
Put together quality visuals
Your brand is a story, and the best way to convey a story is through visuals. The right image or video is worth 1,000 words. Provide images and content to help your PR team promote your campaign, or work with us to develop new ones.
Consider the following helpful visuals:
- Team photos and video
- Shots of your place of business
- High-quality images of your products
- Pictures of your employees providing a service or working with your clientele
Be patient and active
It’s vital to understand that, even with the best public relations tactics, fame doesn’t happen overnight. PR is a branding opportunity and often takes time to build momentum.
Similarly, prepare yourself to be a part of the PR process. It’s a hands-on process that takes time and participation from our team and yours.
PR Myths to Keep in Mind
Myth: All press is good
In public relations, it’s crucial to be intentional with every piece of press you release to the public. Consider the following questions:
- Do you know the intended audience of the media outlet you just secured for your business?
- Does your press release have a measurable goal?
You want your press to hit your target audience, or else you’re announcing your work to an empty room. And, you want each piece of press to serve a purpose—with measurable KPIs. Our team will ensure each piece of media and press your business gets helps drive the overall campaign goal.
Myth: Your product is newsworthy on its own
Every product—no matter how unique—needs help in the marketing and brand awareness field. We’ll help you create a strong narrative for your product. Providing background information and really being thoughtful about how you market a product will help your audience relate to it more.
If a gym were to sell the simple idea of “We have workout equipment!” their narrative would feel impersonal. Every gym has equipment. However, when a brand focuses on a story and appeals to emotions, more potential customers will engage. A more effective gym brand would include verbiage like, “My father passed from health complications after living obese for years. I started this gym to help more people get healthy and stay healthy.”
Myth: Getting on the cover of a magazine is all I need to obtain more customers
Getting to be the face of a magazine is a significant accomplishment, but don’t expect the world to come after it gets published. You still have to work to keep your relevance and use the magazine as a platform for your branding.
We’ll make sure the magazine you’re featured in gets circulated to the people most likely to engage with your brand. We’ll also make sure your magazine feature includes crucial information about your business that people need to know, like how to get in contact with you or details on your brand’s mission.
Steps We Take to Ensure a Successful PR Campaign
We define a clear goal
Not having a defined process for increasing revenue, traffic, or possible leads is a detriment to your business. Having a clear and measurable goal makes it easier to acquire desired results. Our public relations services cover all these bases. With PR Plus, you have full access to a team that will work with you to find the solution to take your business to the next level.
We provide transparency and expertise
It’s essential for the PR firm you hire to have the ability to work within your budget parameters, while still delivering results. When you consult with us, we’ll discuss your goals and the strategy we can build with your budget.
We maintain an expert and knowledgeable team
Skilled workers are a valuable asset because of the knowledge and experience they’ve mastered with time. Agencies that retain their talented employees tend to deliver consistent and everlasting results. According to Forbes, companies that build trust and maintain their employees provide top performance.
At PR Plus, we understand how beneficial it is to have a strong team that knows how to work well together—one that’s been building that strength for years.
We share your ideas about company culture
Many PR agencies share similarities, but the key differentiator is company culture. Don’t think of PR companies as outsourced services, but as an extension of your in-house marketing team. You will be talking to them all the time, and you have to ensure their principles and standards match those set by your company.
We work to make sure your public relations campaigns are successful by understanding and relating to your branding and voice. Think of us as another member of your team.
Hiring a PR Company in Las Vegas
PR Plus is a Las Vegas public relations company with nearly 30 years of experience. Our expertise extends beyond entertainment and hospitality. We’ll work within the parameters of your budget to help your business succeed. Learn more about us and our company culture if you’re looking to hire not just the right PR agency, but the best in Las Vegas.