In a modern world where trends come and go, your marketing job is never finished. New ways to attract your target audience pop up every day. If you’ve been keeping your project a secret, you’re going to need to find a strategy that helps spark interest right away. Although it may seem overwhelming, a professional PR strategy can help you define your target audience and get you on track!
Defining Your Target Audience
Focus is what will pull an audience. If you try to market your product or services to everyone you can, you’re marketing efforts won’t go far. Defining your target market is critical to get people paying attention to your brand.
PR marketing firms can help you identify specific people who fit well with your brand. They can use existing customers or their previous knowledge to research the proper demographic for your brand. The better you understand your marketing segment, the more likely you are to appeal to what they want.
Why is it important?
To transform an audience member into someone who buys your products, a business owner must create a tone and message that the desired guest relates to. If not, the customer will just go to the next business for their service. Finding a target audience is key to figuring out what that connection is. Without it, you’re looking for a needle in a haystack.
How to Find Your Customer Base
Finding a customer base may sound simple, but it can get tricky because a lot of number crunching and research is involved. Here are the basic steps for defining your target audience.
Make a current database
How old are they? Where are they from? What do they spend money on? What are their interests? All of these things and more can help closely define your target audience. The more you look into these, the easier it will be to pick out characteristics to engage in them so that they make a purchase.
Look at all those analytics
They are everywhere; Facebook, Twitter, Pinterest, Instagram, LinkedIn, Youtube, your website. This can help you find out what sort of posts people on certain social media platforms interact with. Say you make a post on both Facebook and Instagram, but only the Instagram ones do well. Perhaps the portion of your target audience on Instagram only likes posts like that. File that fact away for safekeeping.
Competitive analysis
You’re innovative, but you never want to completely copy what your competition is doing just because you don’t have time to come up with ideas yourself. Looking into what your competitors are doing is a great tactic public relations assistance can give you. They will look at what’s being done and research how to do it better.
Engaging Your Audience
After you and your PR firm have done your market research on who your target audience is, your team will come up with a marketing strategy. To do this you must establish an understanding of your audience, craft a clear offer for your customers, and then track what’s working the best. Most public relations teams think of the following as just examples of what goes into a marketing campaign.
Less is more
It’s good to get specific when targeting a specific group of people. However to market a specific message or goal, you also need to be short and to the point. No one wants to hear a company talk about their goals, they want to hear you talk about your passion. Public relations firms are used to this type of language and are great at getting your marketing message across without writing a novel.
Take in the visuals
A knowledgeable PR agency knows we live in a visual age and they know how to engage and define your target audience. Being surrounded by PR every day offers an agent an eye for details and nuances audiences like. They know when to be bold and when to simplify. Smart PR agents are also very good at public speaking and are quick to answer questions and not let the visuals distract them from the goals.
Know your audience
A marketing firm can handle your social media, engaging your audience and inspiring them to speak up about your service or product. Once your target audience starts to interact with your company on your social handles, you are able to capture their information and replicate it to address a similar, new target audience . You’re more likely to sell a product to an audience that feels like you know them, than you are to a random person on the street.
Tell stories
Customers love stories but remember the first tip we gave, be concise. A good story will be shared. Although you may pitch the idea of a story to your marketing team, they may have to learn to weave it so that it hits your target audience. With a little research and experience, your PR representative can do that very quickly.
How an Agency Can Target your Audience
Now that you know all the work that happens in order to properly research and define your target audience, don’t go into the strategy alone. Call our experienced and knowledgeable staff today and we can help you engage your customers with the best public relations strategies Las Vegas has to offer.
