We have heard it so often lately – “we are in unprecedented times.” Charting new waters and dealing with changes in business are the realities for many business owners. Those companies that are keeping their branding top-of-mind seem to be having the easiest transition reopening. This is in large part to their overall marketing strategy and their ability to adjust (sometimes on a daily basis!).
Items to consider when planning your marketing strategy should include most, if not all, of the following marketing tools:
- Overall Marketing Strategy: What is the nature of your business? Who are you targeting? What is your ultimate goal? For many, they have pivoted their businesses to provide additional services or even completely new offerings. It’s also important to check out what your competitors are doing during these times. Create an old fashioned SWOT analysis.
- Social Media: How are you speaking to your customers and are you using social aspects correctly? Instagram, Twitter, Facebook, LinkedIn…even TikTok nowadays are all being used as branding tools, but they also happen to be the hub customers look for when information gathering, including hours of operation and contact information.
- Public Relations & Community Relations: Do you have a story to tell? Is your business pivoting in a new direction that is press-worthy? Have you donated your goods or services to help a charity during this time? This would be the time to shout it from the rooftops and the right PR agency can help you get your message out to the right audience.
- Email Marketing: One of the best tools to communicate with your clients and followers. An email marketing campaign can help get the word out on your products and offerings, highlighting an employee, giving expert advice, and overall anything that supports your brand.
A marketing plan can go above and beyond basic ideas with creativity and execution. Our team at PR Plus can help you build the right message and deliver that message to the right audience.