In a modern world where trends come and go, your marketing job is never finished. New ways to attract your target audience pop up every day. If you’ve been keeping your project a secret, you’re going to need to find a strategy that helps spark interest right away. Although it may seem overwhelming, a professional…
Each year, the public relations industry continues to evolve. Don’t fall into the trap of poor PR performance, disconnecting messages, or an unclear brand. We can help you keep up with the changing landscape by studying the trends and developing a proper strategy. Get to know the public relations industry with this overview of PR…
Public relations is all about building relationships with both your community and with local press. But in this day and age, a new aspect of PR has taken the world by storm—influencer marketing! But very few know how to use influencer marketing properly. Influencers are all over the place and in your target market’s everyday…
Have you ever listened to someone’s speech and wondered how they could ever do something of that nature in front of a crowd? Have you ever given a speech before and experienced the exact definition of stage fright? There is an indescribable nervousness that arises as you gaze over a filled room of your colleagues,…
It’s 5:30 PM on a Friday. Your restaurant staff is preparing for the dinner rush. The tables are set, silverware is polished, and the soup is hot. As 6 PM rolls around, you notice that not even half of your restaurant is filled. In your head, you wonder what else you can do to get…
What’s the worst thing that can happen when you host an event? Hardly anyone turns up. After all the money you spent planning everything, you need to ensure that there will be plenty of attendees, and that your event will get lots of good coverage. To do this, you need to start thinking about how…
Attracting a large audience to your show can be hard work. There’s a ton of planning, preparing and promoting that must be executed in order to have a good-sized crowd. Whether you’re a venue owner or an entertainer, here are some useful tips to promote a concert and sell more tickets! Tips to Promote a…
Many people believe that the terms “public relations” and “marketing” are interchangeable. While there can be some overlap, there are clear differences. Defining the difference between public relations and marketing can create a better and more focused campaign. With this, comes better objectives, goals, and expected outcomes. Wait! Public Relations and Marketing Aren’t the Same?…
The way people communicate today has changed entirely over the past few decades, especially with the birth of social media. Something that hasn’t changed is the importance of a press release. This vital tool for communication has become more critical than ever in regards to successfully promoting your company. Find out what a well-written press…
Have you ever heard of people telling you, “You are your brand”? Little do we know, we are marketing ourselves every day by merely being ourselves and interacting with others. Walking around with a branded shirt gets people’s attention to either purchase the t-shirt or to the message that is being sent through the shirt…