Las Vegas might not be Hollywood, but it is still in the forefront of the entertainment industry. People come from far and wide to see the shows and entertainers on the Strip. If you want your big break and get your name in lights on Las Vegas Blvd., you need a strategy to draw the…
Public relations is essential to any business, as it is exposing what you have worked hard to build to the people you want to see it, but there are so many PR myths out there holding you back from exposing your work the right way. Believing in the not-so-true PR information you hear from others…
A picture is worth a thousand words, but getting the one picture requires good coordination and the right equipment. Coordinating shoots the right way leads to more efficiency in your work and makes the shoot not drag on for days. Tips for coordinating shoots helps you build a great and smooth photo shoot and avoid…
Public announcements are the cornerstone of public relations and a great way to create buzz about new developments in your organization. Every public announcement is a media announcement in the 21st century thanks to the connective power of the Internet. The access to different media outlets is stronger and more accessible than ever. How to…
The world of public relations is here to stay as it continues to evolve in the digital age. As long as earned media continues to earn attention and coverage for businesses, PR isn’t going anywhere. PR for business is an essential component in retaining a positive brand image. Here are our top three PR tips…
Promotions are just one aspect of public relations—an important aspect though, no doubt. Promotions can actually carry your PR campaign a long way if you’re doing it correctly. Typically, products don’t really change much with a company. That’s probably the case with your company. So how do you keep things interesting? How do you continue…
It’s important to know exactly what not to do, as well as what to do when it comes to public relations. A bad PR moment is something that can really damage you or your client’s reputation, so it’s important to be careful and be respectful, at the very least. The rules of PR may get…
Special event planning may seem like a walk in the park. They just seem to pop up effortlessly and then pack up and go. But organizing special events isn’t as easy as it looks. Why? The details. Every single detail must be well thought out and executed. That can take a lot of time, sweat,…
Writing press releases is an ancient art, the pinnacle of traditional marketing, but it’s not going anywhere anytime soon. In fact, public relations professionals are finding new and interesting ways to write press releases, making them more engaging, fun, and informative. Here’s how to write a press release that will truly engage your audience. Writing…
