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5 Tips for Outstanding Speech Writing

When someone stands up and gives a speech at a press conference, they are often reading the words written by a publicist or PR firm. Those words are important. Every single one of them is chosen carefully, and every idea they collectively create is thorough and purposeful. How does one go about writing good speeches?…

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PR Disasters: What to Do When it Happens

As a public relations firm, it is our responsibility to put out any media fire that could potentially damage our client’s reputation. What could cause such a fire? A simple wrong word, terrible phrasing, or perhaps a scandal. Hey, these things can happen and, unfortunately, being the media spotlight can be hard enough as is.…

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Data and Public Relations: An Internet Collaboration

More than ever, the 21st century keeps us all connected through social media and online services. Those are great and convenient ways to communicate or even do business. Public relations is no exception to this trend—in fact, in a world of online marketing (and even traditional PR), the Internet is a whole new world ready…