The Differences Between Public Relations and Marketing

Many people believe that the terms “public relations” and “marketing” are interchangeable. While there can be some overlap, there are clear differences. Defining the difference between public relations and marketing can create a better and more focused campaign. With this, comes better objectives, goals, and expected outcomes. Wait! Public Relations and Marketing Aren’t the Same?…

Details

The Power of the Press Release

The way people communicate today has changed entirely over the past few decades, especially with the birth of social media. Something that hasn’t changed is the importance of a press release. This vital tool for communication has become more critical than ever in regards to successfully promoting your company. Find out what a well-written press…

Details

How to Ensure a Positive PR Campaign

The public relations industry has changed drastically over the past few years. Without proper strategy, planning and consistency, your business may suffer substantially. If you’re currently faced with a lackluster PR performance, consider these tips to turn your business’s exposure into a success story.   How to Ensure a Positive PR Campaign A well-designed PR…

Details