Public relations is essential to any business, as it is exposing what you have worked hard to build to the people you want to see it, but there are so many PR myths out there holding you back from exposing your work the right way. Believing in the not-so-true PR information you hear from others…
Writing is a useful tool for just about any industry. It is a way of communicating with a massive audience, and sometimes it’s easier than, say, giving a speech. PR is no different—in fact, we use writing in a few different formats. Two of those examples are copywriting and content writing, which people often get…
Special event planning may seem like a walk in the park. They just seem to pop up effortlessly and then pack up and go. But organizing special events isn’t as easy as it looks. Why? The details. Every single detail must be well thought out and executed. That can take a lot of time, sweat,…
When someone stands up and gives a speech at a press conference, they are often reading the words written by a publicist or PR firm. Those words are important. Every single one of them is chosen carefully, and every idea they collectively create is thorough and purposeful. How does one go about writing good speeches?…
As a public relations firm, it is our responsibility to put out any media fire that could potentially damage our client’s reputation. What could cause such a fire? A simple wrong word, terrible phrasing, or perhaps a scandal. Hey, these things can happen and, unfortunately, being the media spotlight can be hard enough as is.…
More than ever, the 21st century keeps us all connected through social media and online services. Those are great and convenient ways to communicate or even do business. Public relations is no exception to this trend—in fact, in a world of online marketing (and even traditional PR), the Internet is a whole new world ready…