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PR Myths You Shouldn’t Ignore

Public relations is essential to any business, as it is exposing what you have worked hard to build to the people you want to see it, but there are so many PR myths out there holding you back from exposing your work the right way. Believing in the not-so-true PR information you hear from others…

Copywriting vs Content Writing

Copywriting vs. Content Writing

Writing is a useful tool for just about any industry. It is a way of communicating with a massive audience, and sometimes it’s easier than, say, giving a speech. PR is no different—in fact, we use writing in a few different formats. Two of those examples are copywriting and content writing, which people often get…

how to promote

How to Promote: A Guide to Promotions

Promotions are just one aspect of public relations—an important aspect though, no doubt. Promotions can actually carry your PR campaign a long way if you’re doing it correctly. Typically, products don’t really change much with a company. That’s probably the case with your company. So how do you keep things interesting? How do you continue…

writing press releases

Writing a Fun, Informative Press Release

Writing press releases is an ancient art, the pinnacle of traditional marketing, but it’s not going anywhere anytime soon. In fact, public relations professionals are finding new and interesting ways to write press releases, making them more engaging, fun, and informative. Here’s how to write a press release that will truly engage your audience. Writing…