As marketing and publicity specialists, we always look for new and fresh angles for our clients to explore, often leading to creative marketing campaigns. When we take on a new client, we immediately look for new opportunities to spread your brand. That’s the goal of our general marketing assistance service.
What Is General Marketing Assistance?
When we’re marketing for a client, we’re covering the promotional aspects of PR, which means we’re focusing on earning direct sales and business. Even though public relations does indeed involve marketing, people tend to think that they’re all in the same thing. Obviously, that isn’t the case, but marketing is an excellent tool used by our PR firm. Marketing plans are just one layer of what we do—it’s the bones, the structure of public relations.
General marketing assistance to us is the way we help our clients’ business on top of their reputation. We utilize the perfect marriage of public relations and marketing strategies while reaching consumers and building relationships.
Our tactics for general marketing assistance
In order to get the most out of marketing, we have to be a little opportunistic. For example, holidays like Valentine’s Day or Mother’s Day essentially do half our job for us. What we mean is that, say for example, you’re a flower shop, and it’s one of those two holidays: Are you going to sit around and wait for the flowers to sell, or are you going to use this opportunity to grab as much attention as you can?
Our duty as marketers is to capitalize on trends, national stories, and opportunities that will appear throughout your prosperous year. For example:
- Checking out facts and figures
- Knowing the industry
- What’s happening around the office and the rest of the world
- Capitalize on new offerings (What’s new at your company? Opened up a new branch? etc.)
- Reading trade publications
The world of marketing is constantly changing, and we’ll do whatever it takes to get your name out there.
General Marketing Assistance With PR Plus
Our PR firm is all about giving your brand awareness and creating a positive community image, whether that be through Las Vegas, Nevada marketing, community relations, or standard public relations. Give our general marketing firm a try and contact us today.